Fundraising September 15, 2024 – October 1, 2024 About fundraising
1

Measuring consumer involvement in products: Developing a general scale

Year:
1984
Language:
english
File:
PDF, 679 KB
english, 1984
2

EGO INVOLVEMENT AND BRAND COMMITMENT: NOT NECESSARILY THE SAME

Year:
1984
Language:
english
File:
PDF, 248 KB
english, 1984
3

Cannibalism in Multibrand Firms

Year:
1992
Language:
english
File:
PDF, 502 KB
english, 1992
6

CANNIBALISM IN MULTIBRAND FIRMS

Year:
1986
Language:
english
File:
PDF, 340 KB
english, 1986
10

Reply to Arora and Baer's comment on measuring consumer involvement in products

Year:
1985
Language:
english
File:
PDF, 310 KB
english, 1985
13

Technological tools in higher education: Bringing the world to our students

Year:
1986
Language:
english
File:
PDF, 1.78 MB
english, 1986